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Market research in practice

Hague, Paul - Cupman, Julia - Harrison, Matthew - Truman, Oliver

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How many subjects?: statistical power analysis in research

Khaemer, Helena Chmura

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Developing a market orientation

Deshpande, Rohit

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Management research : guide for institutions and professionals

Bennett, Roger

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Structural equation modelling

Wijanto, Setyo Hari

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Research methods for business

Sekaran, Uma

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Research methods for business

Sekaran, Uma

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Business research through argument

Metcalfe, Mike

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Engines of innovation

Rosenbloom, Richard S.

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Concept testing : how to test new product ideas before you go to market

Schwartz, David

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Menguasai riset pemasaran : cara mudah & praktis

Kountur, Ronny

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Job analysis : methods, research, and applications for human resource management in the new millennium

Brannick, Michael T. - Levine, Edward L.

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Executive intelligence

Menkes, Justin

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Introduction to meta-analysis

Borenstein, Michael - Hedges, Larry V - Higgins, Julian P.T - Rothstein, Hannah R.

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Accounting theory

Godfrey, Jayne - Hodgson, Allan - Tarca, Ann - Hamilton, Jane - Holmes, Scott

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Research methods for business : a skill building approach

Sekaran, Uma - Bougie, Roger

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Basic marketing research

Churcill, Gilbert A - Brown, Tom J. - Suter, Tracy A.

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Doing case study research : a practical guide for beginning researchs

Hancock, Dawson R. - Algozzine, Bob

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Guide to management ideas and gurus

Hindle, Tim

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Understanding research in the digital age

Quinton, Sarah - Reynolds, Nina

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Research Methods for Business: A Skill-Building Approach

Sekaran, Uma

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Metodologi penelitian

Suryabrata, Sumadi

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Human centered methods in information systems

Clarke, Steve - Lehaney, Brian

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Metode penelitian survai

Singarimbun, Masri

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Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W.

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Statistik praktis : pengolahan data untuk penyusunan skripsi dan tesis

Kountur, Ronny

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Brand child : menancapkan merek ke dalam benak ABG/anak-anak dan mengikat mereka menjadi pelanggan loyal

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Merancang kuesioner

Hague, Paul

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Top brand anak & remaja : anak mempengaruhi 60% belanja keluarga ( hasil riset )

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Riset pemasaran dalam praktik : pedoman praktisi untuk mencapai aplikasi yang efektif dan strategi-strategi kunciZ

Hermaya, T. - Hague, Paul - Jackson, Peter

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Leadership and organizations

Bryman, Alan

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Introduction to : operations research techniques

Daellenbach, Hans G. - George, John A.

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How to conduct survey a step-by-step guide

Fink, Arlene - Kosecoff, J.

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Dasar-dasar operations research

Subagyo, Pangestu - Asri, Marwan

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Creative interviewing

Douglas, Jack D.

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Basic marketing research

Churchill, Gilbert A.

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How to use qualitative methods in evaluation

Patton, Michael Quinn

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Metode research (penelitian ilmiah)

Nasution

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Business research for decision making

Davis, Duane - Cosenza, Robert M.

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Consumer behavior

Schiffman, Leon G. - Wisenblit, Joseph L

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The survey research handbook

Alreck, Pamela L. - Settle, R.B.

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Teknik riset pemasaran dan ramalan penjualan

Supranto, J.

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Practicing social research

Wagennar, Theodore C. - Babbie, Earl

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Operations research : sebuah pengantar teknik-teknik optimasi kuantitatif dari sistem-sistem operasional

Simarmata, Dj. A.

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The marketer's handbook : reassessing marketing techniques for modern business

Young, Laurie

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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New challenges for management research

Rinnooy Kan, A.H.G.

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Metode dan teknik penelitian masyarakat

Vredenbregt, Jacob

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Marketing research: text and cases

Boyd, Harper W. - Stasch, Stanley F. - Westfall, Ralph

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Marketing research

Kress, George

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