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Consumer behavior

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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Blue ocean strategy : how to create uncontested market space and make competition irrelevant

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Strategic precision : improving performance through organizational efficiency

Strategic precision : improving performance through organizational efficiency

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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

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Business marketing

Business marketing

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Marketing research : principles and applications

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Consumer behavior

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Consumer behavior

Consumer behavior

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Consumer behavior

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Advanced marketing strategy: phenomena, analysis, and decisions

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Hermawan Kartajaya on segmentation

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Internal marketing : your company's next stage of growth

Internal marketing : your company's next stage of growth

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Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

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Membidik pasar Indonesia : segmentasi, targeting dan positioning

Membidik pasar Indonesia : segmentasi, targeting dan positioning

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Strategic customer care : an evolutionary approach to increasing customer value and profitability

Strategic customer care : an evolutionary approach to increasing customer value and profitability

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The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

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Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

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Marketing to women around the world

Marketing to women around the world

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Marketing management: text and cases

Marketing management: text and cases

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Marketing

Marketing

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Renovate before you innovate

Renovate before you innovate

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Principles of marketing

Principles of marketing

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The Portable MBA in marketing

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Harvard business review: Marketing communications in a changing enviroment

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Predicting Success Study Using Students GPA Category

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Ensiklopedi Nasional Indonesia (jilid ke-11)

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