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Digital marketing : strategy, implementation and practice

Digital marketing : strategy, implementation and practice

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Consumer behavior : building marketing strategy

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Service operations management : improving service delivery

Service operations management : improving service delivery

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Investment valuation : tools and techniques for determining the value of any asset

Investment valuation : tools and techniques for determining the value of any asset

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Fundamentals of human resource management

Fundamentals of human resource management

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Organizational behavior

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Organizational behavior

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Organizational behavior : emerging knowledge and practice for the real world

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Managing quality : integrating the supply chain

Managing quality : integrating the supply chain

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Supply chain management : processes, partnership, performance

Supply chain management : processes, partnership, performance

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Business ethics : decision making for personal integrity & social responsibility

Business ethics : decision making for personal integrity & social responsibility

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Market-based management

Market-based management

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Marketing management

Marketing management

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Corporate-level strategy : creating value in the multibusiness company

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Market-based management : strategies for growing for customer value and profitability

Market-based management : strategies for growing for customer value and profitability

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Performance Management

Performance Management

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Performance management

Performance management

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Marketing management: A strategic decision-making approach

Marketing management: A strategic decision-making approach

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Supply chain management : a global perspective

Supply chain management : a global perspective

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Organizational culture and leadership : a dynamic view

Organizational culture and leadership : a dynamic view

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Consumer behavior

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Strategic marketing

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Marketing research

Marketing research

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Marketing research

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Human resource management

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Supply chain management : strategy, planning, and operation

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Marketing research: an applied orientation

Marketing research: an applied orientation

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Services marketing: integrating customer focus across the firm

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Strategic management: concepts and cases

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Strategic management competitiveness & globalization : concepts & cases

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Designing and managing the supply chain : concepts, strategies, and case studies

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Strategic Management concepts : a competitive advantage approach

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Operations management in the supply chain : decisions and cases

Operations management in the supply chain : decisions and cases

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Operations and supply chain management

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Investments : Principles of portfolio and equity analysis

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

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Competency based HRM : a strategic resource for competency mapping, assessment and development centres

Competency based HRM : a strategic resource for competency mapping, assessment and development centres

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The Art of systems thinking : essential skills for creativity and problem solving

The Art of systems thinking : essential skills for creativity and problem solving

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Marketing research: measurement and method

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Strategic management: concepts and cases

Strategic management: concepts and cases

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Strategic management: concepts and cases

Strategic management: concepts and cases

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Strategic management

Strategic management

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Strategic management

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Core competence-based strategy

Core competence-based strategy

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Consumer behavior : buying, having, and being

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Consumer behavior

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Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

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Consumer behavior and marketing strategy

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