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Managing services : using technology to create value

Davis, Mark M. - Heineke, Janelle

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Service operations management : improving service delivery

Johnston, Robert - Shulver, Michael - Clark, Graham

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Fundamentals of human resource management

Noe, Raymond A. - Hollenbeck, John R - Gerhart, Barry - Wright, Patrick M

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Organizational behavior

McShane, Steven L. - Von Glinow, Marry Ann

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Organizational behavior

McShane, Steven L.

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Organizational behavior : emerging knowledge and practice for the real world

McShane, Steven L. - Von Glinow, Mary Ann

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Market-based management

Best, Roger J.

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Marketing management

Kotler, Philip - Keller, Kevin Lane

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Market-based management : strategies for growing for customer value and profitability

Best, Roger J.

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Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E. - Baack, Donald

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Performance Management

Aguinis, Herman

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Performance management

Aguinis, Herman

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Marketing management: A strategic decision-making approach

Mullins, John W. - Walker, Orville C.

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An Introduction to management science : quantitative approaches to decision making

Anderson, David R. - Sweeney, Dennis J.

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Organizational culture and leadership : a dynamic view

Schein, Edgar H.

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Consumer behavior

Schiffman, Leon G. - Wisenblit, Joseph L

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Strategic marketing

Cravens, David W.

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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Human resource management

Snell, Scott A. - Bohlander, George

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Marketing research: an applied orientation

Malhotra, Naresh K.

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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A. - Gremler, Dwayne D. - Bitner, Mary Jo

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Strategic management: concepts and cases

David, Forest R. - David, Fred R.

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Strategic Management concepts : a competitive advantage approach

David, Fred R.

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Operations management in the supply chain : decisions and cases

Schroeder, Roger G. - Goldstein, Susan Meyer - Rungtusanatham - M. Johnny

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Operations and supply chain management

Jacobs, F Robert - Chase, Richard B - Lummus, Rhonda R

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Investments : Principles of portfolio and equity analysis

Pirie, Wendy L. - Pinto, Jerald E. - McMillan, Michael G. - Van de Venter, Gerhard

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Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Event management : an Asian perspective

McCartney, Glenn

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Manufacturing planning and control for supply chain management : apics/cpim certification edition

Jacobs, F. Robert - Berry, William L - Whybark, D. Clay - Vollmann, Thomas E.

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Principles of economics

Chisholm, Roger

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Marketing research: measurement and method

Tull, Donald S. - Hawkins, Del I.

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An introduction to management science

Cabot, A. Victor - Harnett, D.L.

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Introduction to management science

Cook, Thomas M. - Russell, Robert A.

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Strategic management: concepts and cases

David, Fred R.

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Strategic management: concepts and cases

David, Fred R.

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Strategic management

David, Fred R.

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Strategic management

David, Fred R.

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Consumer behavior : buying, having, and being

Solomon, Michael R

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Consumer behavior

Blackwell, Roger D. - Engel, James F. - Miniard, Paul W.

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Consumer behavior : building marketing strategy

Best, Roger J. - Hawkins, Del I. - Mothersbaugh, David L

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Consumer behavior and marketing strategy

Peter, J. Paul - Oslson, J.C.

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Consumer behavior and marketing strategy

Peter, J. Paul - Olson, Jerry C.

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The innovator's DNA : mastering the five skills of disruptive innovators

Dyer, Jeff - Christensen, Clayton M. - Gregersen, Hal

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The Handbook of human resource planning

Mcbeath, Gordon

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Service operations management

Schmenner, Roger W.

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Service operations management

Murdick, Robert G.

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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A. - Gremler, Dwayne D. - Bitner, Mary Jo

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Services marketing: people, technology, strategy

Lovelock, Christopher H. - Wirtz, Jochen

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Services marketing

Zeithaml, Valarie A. - Gremler, Dwayne D. - Bitner, Mary Jo

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