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The Portable MBA

The Portable MBA

Introduction to business

Business marketing

Business marketing

Consumer behavior

Consumer behavior  : building marketing strategy

Consumer behavior : building marketing strategy

Services marketing: integrating customer focus across the firm

Services marketing

Services marketing

Services marketing

Services marketing

Services marketing

Marketing research

Marketing research: an applied approach

Marketing research : principles and applications

Marketing research

Marketing research

Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

Marketing management

Marketing management

Marketing management

Marketing management: an Asian perspective

Marketing management: an Asian perspective

Consumer behavior  : implications for marketing strategy

Consumer behavior : implications for marketing strategy

The Ultimate guide to sport event management and marketing

Marketing channel strategy

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