<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>25</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="32749">
  <titleInfo>
   <title>Creating land of golden opportunity</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9799906555</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>MarkPlus &amp; Co</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="6851">
  <titleInfo>
   <title>Focus :</title>
   <subTitle>masa depan perusahaan anda ditentukan oleh</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796054078</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="49860">
  <titleInfo>
   <title>Marketing 6.0 :</title>
   <subTitle>the future is immersive</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Setiawan, Iwan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781119835219</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing60.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="49861">
  <titleInfo>
   <title>Entrepreneurial marketing :</title>
   <subTitle>beyond professionalism to creativity, leadership, and sustainability</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mussry, Jacky</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Huan, Hooi Den</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781119835202</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>EntrepreneurialMar.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29591">
  <titleInfo>
   <title>On becoming a customer-centric company:</title>
   <subTitle>transformasi TELKOM menjadi perusahaan berbasis pelanggan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Madyani, Dewi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792207783</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
  <slims:image>3348108.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="34764">
  <titleInfo>
   <title>Hermawan Kartajaya on segmentation</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794334359</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mizan</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="48468">
  <titleInfo>
   <title>Citizen 4.0  :</title>
   <subTitle>menjejakkan prinsip-prinsip pemasaran humanis di era digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020379548</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2018</dateIssued>
   </place>
  </originInfo>
  <slims:image>4.0.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="34759">
  <titleInfo>
   <title>Hermawan Kartajaya on marketing mix</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794334162</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mizan</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>Herker.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="15990">
  <titleInfo>
   <title>Markplus on strategy :</title>
   <subTitle>12 tahun perjalanan Mark Plus &amp; Co. membangun strategi perusahaan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan, Kartajaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Taufik</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hermawan, Michael</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796866625</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>Markplus_on_strategy_-_12_tahun_perjalanan_Mark_Plus_%26_Co._membangun_strategi_perusahaan.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="28703">
  <titleInfo>
   <title>Marketing in venus</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Madyani, Dewi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Yuswohady</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Indrio, Bembi Dewi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979220203X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_in_venus.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6009">
  <titleInfo>
   <title>Siasat bisnis :</title>
   <subTitle>menang dan bertahan di abad Asia Pasific</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">97960564898</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
  <slims:image>Siasat_bisnis_-_menang_dan_bertahan_di_abad_Asia_Pasific.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="36126">
  <titleInfo>
   <title>Kompas 100 corporate marketing cases</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Taufik</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792246827</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>Kompas_100_corporate_marketing_cases.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1365">
  <titleInfo>
   <title>36 kasus pemasaran asli Indonesia</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wibowo, Ari Satrio</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Elisawati, Ventura</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796376989</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Elex Media Komputindo</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>36_kasus_pemasaran_asli_Indonesia_%282%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="32989">
  <titleInfo>
   <title>Syariah marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Sula, Muhammad Syakir</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979433426X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mizan</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>download_-_2020-03-03T114855.472.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="34762">
  <titleInfo>
   <title>Hermawan Kartajaya on differentiation</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794333670</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mizan</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>download_-_2020-02-27T155214.856.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9070">
  <titleInfo>
   <title>Marketing plus 3 :</title>
   <subTitle>jalur sukses untuk bisnis, jalur bisnis untuk sukses</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Sinar Harapan</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_plus_3_%282%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6951">
  <titleInfo>
   <title>Marketing plus 2 :</title>
   <subTitle>jalur sukses untuk bisnis, jalur bisnis untuk sukses</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794162162</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Sinar Harapan</publisher>
    <dateIssued>1994</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_plus_2.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9255">
  <titleInfo>
   <title>Marketing plus :</title>
   <subTitle>jalur sukses untuk bisnis, jalur bisnis untuk sukses</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794162019</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Sinar Harapan</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_plus_-_jalur_sukses_untuk_bisnis%2C_jalur_bisnis_untuk_sukses.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="36888">
  <titleInfo>
   <title>New wave marketing :</title>
   <subTitle>the world is still round the market is already flat</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792242393</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>New_wave_marketing_-_the_world_is_still_round_the_market_is_already_flat.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="34760">
  <titleInfo>
   <title>Hermawan Kartajaya on process</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9794334316</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Mizan</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>Hermawan_Kartajaya_on_process.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="35358">
  <titleInfo>
   <title>Rethinking marketing :</title>
   <subTitle>sustainable market-ing enterprise in Asia</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hooi Den Huan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Sandra, Liu</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789810677947</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Pearson Prentice Hall</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Rethinking_marketing_-_sustainable_market-ing_enterprise_in_Asia_%282%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27461">
  <titleInfo>
   <title>Rethinking marketing :</title>
   <subTitle>sustainable market-ing enterprise di Asia</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hooi Den Huan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Sandra, Liu</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796834502</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Prehalindo; Person Education Asia</publisher>
    <dateIssued>2003</dateIssued>
   </place>
  </originInfo>
  <slims:image>Rethinking_marketing_-_sustainable_market-ing_enterprise_di_Asia_%282%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="16100">
  <titleInfo>
   <title>Hermawan Kartajaya on marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792200959</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2002</dateIssued>
   </place>
  </originInfo>
  <slims:image>her.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="37688">
  <titleInfo>
   <title>Marketing 3.0:</title>
   <subTitle>from products to customer to the human spirit</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Setiawan, Iwan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780470598825</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Canada</placeTerm>
    <publisher>Wiley</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_3.0_-_from_products_to_customer_to_the_human_spirit.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="37689">
  <titleInfo>
   <title>Marketing 3.0:</title>
   <subTitle>values driven marketing</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kartajaya, Hermawan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9792231471</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Gramedia Pustaka Utama</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_3.0_-_values_driven_marketing.jpg.jpg</slims:image>
 </mods>
</modsCollection>
