Ditapis dengan
Ditemukan 2 dari pencarian Anda melalui kata kunci: author="Best, Roger J."
Market-based management : strategies for growing customer value and profitabi…
- Edisi
- 3rd ed.
- ISBN/ISSN
- 0-13-121193-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- BAD
- Edisi
- 3rd ed.
- ISBN/ISSN
- 0-13-121193-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- BAD
Market-based management : strategies for growing customer value and profita…
This book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundament…
- Edisi
- 4th ed.
- ISBN/ISSN
- 978-0131293724
- Deskripsi Fisik
- xxii, 506 p.: igs., notes, gloss., index ; 24 cm.
- Judul Seri
- -
- No. Panggil
- BAD
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management