Competing on the edge : strategy as structured chaos

At its heart, competing on the edge meets the strategic challenge of change by constantly reshaping a firm's competitive advantage, even as the marketplace unpredictably and rapidly shifts. The best firms, argue Brown and Eisenhardt, employ a competing-on-the-edge strategy to change routinely, relentlessly, and rhythmically over time. Written for managers (or would-be managers) who understand t…