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Services marketing: integrating customer focus across the firm
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantag…
- Edisi
- 8th ed.
- ISBN/ISSN
- 9781266287152
- Deskripsi Fisik
- xxvi, 531 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT Ser
Services marketing: integrating customer focus across the firm
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-fo…
- Edisi
- -
- ISBN/ISSN
- 978-007-108696-7
- Deskripsi Fisik
- xxvii, 642 p. : figs., tabs., index. ; 25 cm.
- Judul Seri
- -
- No. Panggil
- BBC/BZT
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management