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Marketing Research: An Applied Orientation
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a v…
- Edisi
- 7th
- ISBN/ISSN
- 978-1292265636
- Deskripsi Fisik
- PDF, 890p, 18mb.
- Judul Seri
- -
- No. Panggil
- BD 79 Mal
Marketing research: an applied orientation
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative materi…
- Edisi
- 6th ed.
- ISBN/ISSN
- 978-0-13-609423-4
- Deskripsi Fisik
- 929 p. : figs., tabs., index. ; 27 cm.
- Judul Seri
- -
- No. Panggil
- BD 79
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management