In recent years, industry has had to respond to the rapid developments in new technology to survive in an increasingly competitive environment. Fast, effective adoption depends on a successful training programme, and in the long term new technology can play an important part in the development of a continuous innovation process and in strategic decision-making. The authors analyze the various w…
Included in this unique book is detailed research on hundreds of strategic challenges facing organizations such as Coca Cola, Chrysler, and AT&T. Prepare for the unexpected by examining possible crises including product recalls, industrial accidents, boycotts, hostile takeovers, and strikes. 7 1/2 x 9.