Marketing Research: An Applied Orientation

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a v…

Introduction to Management Science: A Modeling and Case Studies Approach with…

The Sixth edition of Introduction to Management Science focuses on business situations, including prominent non-mathematical issues, the use spreadsheets, and involves model formulation and assessment more than model structuring. The text has three key elements: modeling, case studies, and spreadsheets. In addition to examples, nearly every chapter includes one or two case studies patterned aft…

Introduction to Operations Research

For over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When…

Denial : why business leaders fail to look facts in the face and what to do a…

An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get s…

Unsur-unsur manajemen menurut ajaran Al Quran

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ISBN/ISSN

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Deskripsi Fisik

132 p. : 21 cm.

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No. Panggil

AA/LUJ 151 Tan

The turnaround survival guide : strategies for the company in crisis

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ISBN/ISSN

0-79310-307-X

Deskripsi Fisik

xii, 339 p. : figs., summs., apps., index ; 23 cm.

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No. Panggil

AA 313/ADBE/EE Sil

Manajemen syariah dalam praktik

Manajemen merupakan sebuah keniscayaan. Kebutuhan yang benar-benar dibutuhkan, baik dalam sebuah keluarga, organisasi, maupun perusahaan. Dan manajemen yang kita butuhkan adalah manajemen syariah. Sebuah sistem manajemen yang berbasis pada ketentuan-ketentuan Allah. Dalam buku ini penulis menguraikan sejarah manajemen sejak jaman Nabi Adam hingga Rasulullah SAW.. Selanjutnya ia menguraikan bisn…

The Moral manager

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Deskripsi Fisik

vii, 278 p. : notes, index ; 25 cm.

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No. Panggil

AA/LUE Wal

The eight core values of the Japanese businessman : toward an understanding …

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ISBN/ISSN

1-56024-870-X

Deskripsi Fisik

xi, 177 p.

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No. Panggil

AA/LUE 5535 Sai

Management reset : organizing for sustainble effectiveness

Management Reset is a call to action for any business leader looking to create sustainable growth and value in an increasingly interconnected, thus ethically interdependent world. Ed Lawler and Chris Worley illustrate why new approaches to culture and leadership are the greatest sources of competitive advantage available today. Table of Contents : 1 Time for a Reset. 2 Sustainable Manage…