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A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age. The book will help the reader to understand how the digital context impacts on social science research and is divided into three main sections: A Justification & Reconcept…
Table Of Contents: Part 1. Overview of Corporate Finance Chapter 1. Introduction to Corporate Finance Chapter 2. Financial Statements, Taxes, and Cash Flow Part 2. Financial Statements and Long-Term Financial Planning Chapter 3. Working with Financial Statements Chapter 4. Long-Term Financial Palnning and Growth Part 3. Valuation of Future Cash Flow Chapter 5. Introduction to Valu…
"Principles of Corporate Finance" is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book, the authors show how managers use financial theory to solve practical problems and as a way to respond to change by showing not just how, but why companies and management act as they do. This text is a valued reference for thousands of pract…
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his…
This book takes a broad view of logistics, exploring all the main concepts within a wide business context, with a strong focus on application and practical situations. It gives a very up-to-date perspective on this fast moving field. It explores the management of logistics and its strategic role within an organization, while examining new developments in the field and providing an international…
Presents previously unpublished material by logistics professionals, management consultants and academics on next generation thinking about the management of the supply chain. Based on the recently developed strategic alignment model, it shows how companies can reposition their supply chains successfully and offers a link between strategy and implementation. Thirty-eight chapters discuss the ma…
Table of content Pt. I Selling as a Profession Ch. 1 The Life, Times, and Career of the Professional Salesperson Ch. 2 Relationship Marketing: Where Personal Selling Fits Ch. 3 Social, Ethical, and Legal Issues in Selling Pt. II Preparation for Relationship Selling Ch. 4 The Psychology of Selling: Why People Buy Ch. 5 Communication for Relationship Building: It’s Not All Talk Ch. 6 …
More than 6 million students are using Pearson MyLabs! Pearson MyLabs are online personalized learning programs that improve learning outcomes. Through individualized study plans, immediate feedback, integrated eTexts, media and tutorial instruction there are endless opportunities to practice and master difficult topics. MyLabs also offer unprecedented insights into class and student performanc…
PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION. 1. Role of Marketing Research. 2. Gathering Marketing Intelligence: The Systems Approach. 3. Gathering Marketing Intelligence: The Project Approach. 4. Problem Formulation. PART II: RESEARCH DESIGN. 5. Types of Research Design and Exploratory Research. 6. Descriptive and Causal Research Designs…