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What is strategy-and does it matter?
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to str…
- Edisi
- -
- ISBN/ISSN
- 0-415-05942-9
- Deskripsi Fisik
- x, 165 p. : index, refs., notes, intros., concls.,
- Judul Seri
- Routledge series in analytical management
- No. Panggil
- AD/ADBE 79 Whi
Exploring strategy
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy sim…
- Edisi
- 9th ed.
- ISBN/ISSN
- 9780273737001
- Deskripsi Fisik
- xxix, 562p. : ill., pict., index. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- AD 79 Joh
Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management