The information economy has forever changed the way managers see today's highly complex employees. This new ideal worker is a technically skilled individual willing to devote heart and mind - as well as hands - to drive results. At the same time, these workers must cope with the competing demands of personal responsibilities. In Leveraging the New Human Capital, Sandra Burud and Mario Tumolo us…
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today's world of analytics. Multivariate Data Analysis serve…
For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a v…
The Sixth edition of Introduction to Management Science focuses on business situations, including prominent non-mathematical issues, the use spreadsheets, and involves model formulation and assessment more than model structuring. The text has three key elements: modeling, case studies, and spreadsheets. In addition to examples, nearly every chapter includes one or two case studies patterned aft…
For over four decades, Introduction to Operations Research has been the classic text on operations research. While building on the classic strengths of the text, the author continues to find new ways to make the text current and relevant to students. One way is by incorporating a wealth of state-of-the art, user-friendly software and more coverage of business applications than ever before. When…
An astute diagnosis of one of the biggest problems in business Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares "mission accomplished" when it isn't. In the business world, countless companies get s…
Manajemen merupakan sebuah keniscayaan. Kebutuhan yang benar-benar dibutuhkan, baik dalam sebuah keluarga, organisasi, maupun perusahaan. Dan manajemen yang kita butuhkan adalah manajemen syariah. Sebuah sistem manajemen yang berbasis pada ketentuan-ketentuan Allah. Dalam buku ini penulis menguraikan sejarah manajemen sejak jaman Nabi Adam hingga Rasulullah SAW.. Selanjutnya ia menguraikan bisn…