This is the long-awaited magnum opus from 'strategy's strategist'. Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by "McKinsey Quarterly" as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy…
Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? In every sector, there’s an outlier. In the pharmaceutical industry, it’s Merck. In discount retail, it’s Family Dollar. It used to be Wrigley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express…
The point of this publication is examples of AP (Arifin Panigoro) measure in keeping Medco business on the run. The spirit to create a documentary of the corporate values is what encourages the publishing team to present the fourth edition since this book was first published in 2005.
Intisari dari publikasi ini adalah petikan-petikan contoh sikap AP (Arifin Panigoro) dalam mengemudikan roda bisnis Medco. Semangat untuk mendokumentasikan corporate values itulah yang mendorong tim penyusun menyajikan edisi kelima sejak buku ini terbit pertama kali pada 2005.
What do U.S. Special Ops, George Washington, Mao Tse-tung, and Oprah Winfrey all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics -- tactics you need to succeed in the battle for the loyalty of today's consumers. Tap into the same opportunistic and aggressive energy used by successful underdogs …