Buku/Printed Material

Strategic management: concepts and cases

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In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures
the complexity of the current business environment and delivers the
latest skills and concepts with unrivaled clarity, helping students
develop their own cutting-edge strategy through skill-developing
exercises.   The Fifteenth Edition
has been thoroughly updated and revised with current research and
concepts. This edition includes 29 new cases and end-of- chapter
material, including added exercises and review questions.   MyManagementLab for Strategic Management
is a total learning package. MyManagementLab is an online homework,
tutorial, and assessment program that truly engages students in
learning. It helps students better prepare for class, quizzes, and
exams—resulting in better performance in the course—and provides
educators a dynamic set of tools for gauging individual and class
progress.   This program will provide a better teaching and learning experience–for you and your students. Here’s how:   Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab. Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts. Show Concepts in Action: 29
new case studies have been added to this edition to maximize
effectiveness in applying strategic management through case analysis.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Upper Saddle River : Pearson Prentice Hall., 2015

Deskripsi Fisik

682 p. : figs., tabs., index. ; 27 cm.

Bahasa

English

ISBN/ISSN

978-1-292-01689-4

Klasifikasi

ADBE 79

Edisi

15th ed.

Subjek

Strategic Management
Strategic planning
textbook-mm

Versi lain/terkait

Lampiran Berkas

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