Buku/Printed Material

Strategic management competitiveness & globalization : concepts & cases

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Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW™ online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Stamford : Cengage Learning., 2015

Deskripsi Fisik

xxiv, 404 p. : figs., index. ; 26 cm.

Bahasa

English

ISBN/ISSN

978-1-285-42517-7

Klasifikasi

ADBE 79

Edisi

11th.ed.

Subjek

Strategic Management
Leadership
Strategic planning
textbook-sa
textbook-sm

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