Buku/Printed Material
Straigth from the CEO:The World's Top Business Leaders Reveal Ideas That EEvery Manager Can Use
The editors, leaders of the Change Integration Practice at Price Waterhouse, developed this book as a cooperative effort between Price Waterhouse consulting and the World Economic Forum. Thirty business leaders from a variety of firms (e.g., British Airways, Harley Davidson, Monsanto, Nestl, and NASA) share their ideas about motivating employees, implementing creativity and innovation, and renewing the corporation. Excerpts from the presentations were given at the World Economic Forum's annual meeting to a group of over 600 world business and government leaders. The individual studiesfrom a wide range of manufacturing, service, and quasi-governmental entitiesare fascinating and strongly convey the need for improving the processes and functions of businesses. This book should be available in academic and public libraries serving businesses and business students.Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
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