Buku/Printed Material

Odyssey : pepsi to apple a journey of adventure,Ideas and the Future

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In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 - 1993 as CEO. The book was written in 1988 while Sculley was still Apple CEO. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. It's a good read if you're into management, organizational cultures, Apple, and Steve Jobs as a leader and personality. The most interesting parts of the book involve, you guessed it, Steve Jobs. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. Shortly after, Jobs left Apple to start NeXT, taking some of Apple's best people with him, while Sculley was CEO.

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

New York : Harper & Row., 1987

Deskripsi Fisik

xiv, 450 p. : photographs, bibl., index ; 26 cm.

Bahasa

English

ISBN/ISSN

978-0060-157807

Klasifikasi

ABC 62 Scu

Edisi

1st ed.

Subjek

Entrepreneurship
Entrepreneurs
Businessman

Versi lain/terkait

Lampiran Berkas

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