Buku/Printed Material

Business and its environment

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Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firmÂ’s competitive edge.
Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.
The seventh edition includes four new chapters on financial markets and their regulation, the investor’s perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics.

Part 1 Strategy and The Nonmarket Environment
chapter 1: Market and Nonmarket Environments
chapter 2: Integrated Strategy
chapter 3: The News Media and Nonmarket Issues
chapter 4: Private Politics
chapter 5: Crisis Management

Part 2 Public Politics and Nonmarket Strategy
chapter 6: Nonmarket Analysis for Business
chapter 7: Nonmarket Strategies for Government Arenas
chapter 8: Implementing Nonmarket Strategies in Government Arenas

Part 3 Government and Markets
chapter 9: Antitrust: Economics, Law, and Plitics
chapter 10: Regulation: Economics, Law, and Plitics
chapter 11: Environtmental Management and Sustainability
chapter 12: Law and Markets
chapter 13: Information Industries and Nonmarket Issues

Part 4 Global Nonmarket Strategy
chapter 14: The Political Economy of Japan
chapter 15: The Political Economy of the European Union
chapter 16: China: History, Culture, and Political Economy
chapter 17: Emerging Markets
chapter 18: The Political Economy of International Trade Policy

Part 5 Ethics and Corporate Social Responsibility
chapter 19: Corporate Social Responsibility
chapter 20: Ethics Systems: Utilitarianism
chapter 21: Ethics Systems: Rights and Justice
chapter 22: Implementing Ethics Systems
chapter 23: Ethics Issues in International Business

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New Jersey : Prentice Hall., 2009

Deskripsi Fisik

xx, 783 p. : references. index. ; 27 p

Bahasa

English

ISBN/ISSN

978-0136083924

Klasifikasi

AZM/LUE 79

Edisi

6th ed.

Subjek

Strategic Management
Ethics
Business Strategy
textbook-sm
Business ethics
Market strategy

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