Gaya APA

Kotler, P., Fernando, T, D, B. (2003). Lateral marketing : new techniques for finding breakthrough ideas . New Jersey: John Wiley & Sons.

Gaya MLA

Kotler, Philip., Fernando, Trias, De, Bes,. "Lateral marketing : new techniques for finding breakthrough ideas". New Jersey: John Wiley & Sons, 2003. Buku/Printed Material.