Buku/Printed Material

Green marketing management

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GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the text reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Singapore : Cengage Learning., 2011

Deskripsi Fisik

xvi, 334p. : ill. , tabs.,index. ; 25 cm.

Bahasa

English

ISBN/ISSN

978-1111530372

Klasifikasi

BA/JNE

Edisi

-

Subjek

Marketing
textbook-sm
Environment

Versi lain/terkait

Lampiran Berkas

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