Gaya APA

Clow, K, E., Baack, D. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Boston: Pearson Education.

Gaya MLA

Clow, Kenneth, E.., Baack, Donald. "Integrated advertising, promotion, and marketing communications". 5th ed. Boston: Pearson Education, 2012. Buku/Printed Material.