Gaya APA

Best, R, J. (2004). Market-based management : strategies for growing customer value and profitability (3rd ed.). Upper Saddle River: Prentice Hall.

Gaya MLA

Best, Roger, J.. "Market-based management : strategies for growing customer value and profitability". 3rd ed. Upper Saddle River: Prentice Hall, 2004. Buku/Printed Material.