Gaya APA

Kim, W, C., Mauborgne, R. (2005). Blue ocean strategy : how to create uncontested market space and make competition irrelevant . Boston: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue ocean strategy : how to create uncontested market space and make competition irrelevant". Boston: Harvard Business School Press, 2005. Buku/Printed Material.