Buku/Printed Material

ROI of social media : how to improve the return on your social marketing investment

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ROI of Social Media is an excellent analysis of the current landscape. We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics …

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

USA : John Wiley & Sons., 2011

Deskripsi Fisik

xv, 289 p. : ill., index. 23 cm.

Bahasa

English

ISBN/ISSN

978-0470827413

Klasifikasi

BBE

Edisi

-

Subjek

Investments
Social marketing
Frame work
Media

Versi lain/terkait

Lampiran Berkas

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