Gaya APA

Schiffman, L, G., Wisenblit, J, L. (2015). Consumer behavior (11th ed.). Upper Saddle River: Pearson Prentice Hall.

Gaya MLA

Schiffman, Leon, G.., Wisenblit, Joseph, L. "Consumer behavior". 11th ed. Upper Saddle River: Pearson Prentice Hall, 2015. Buku/Printed Material.