Questionnaire design : how to plan, structure and write survey material for effective market research

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Questionnaire design : how to plan, structure and write survey material for effective market research

Brace, Ian - Nama Orang;

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them. (text from the publisher)

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Short Loan (Short Loan) BDF 41 Bra

33003

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Judul Seri: -
Penerbit: London : Kogan Page., 2004
Deskripsi Fisik: xii, 289 p. tabs., figs., notes, refs., index ; 24
Bahasa: English
ISBN/ISSN: 0-7494-4181-X
Klasifikasi: BDF 41
Edisi: -
Subjek: Measurement
Methodology
Data collection
Market surveys
Research methodology
Manuals
Questionnaires

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