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Strategic brand management : building, measuring, and managing brand equity

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Ketersediaan
#
Short Loan (Short Loan) BH/BHE/ADBE Kel
36437
Tersedia
Informasi Detail
Judul Seri
-
Penerbit
Boston : Pearson Education.,
Deskripsi Fisik
590 p.: figure., index.; 27 cm.
Bahasa
English
ISBN/ISSN
9780273779414
Klasifikasi
BH/BHE/ADBE
Edisi
4th ed.
Subjek
Strategic Management
textbook-mm
Brand Equity
Brand management
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