Buku/Printed Material

Advertising and promotion : an integrated marketing communications perspective

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Tidak Tersedia Deskripsi

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Boston : McGraw-Hill., 2015

Deskripsi Fisik

xxxvi, 842 p. : figs., tabs., index. ; 28 cm.

Bahasa

English

ISBN/ISSN

978--981-4575-11-9

Klasifikasi

BK/BR

Edisi

10th ed.

Subjek

Communication
Marketing strategy
Advertising
Marketing communication
Marketing mix
Internet
Sales promotion
Public relations

Versi lain/terkait

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