Buku/Printed Material

Strategic entrepreneurship

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This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organisation of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery.Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from the management of small business. New to this edition More extensive discussion of economic and psychological aspects of entrepreneurship New sections on researching entrepreneurship and ideas for projects and dissertations Cutting-edge ideas on development of effective business plans New Financial Times articles at the end of each chapter Fully updated references and further reading lists A dedicated website at www booksites.net/wickham supports the text, offering resources for both teachers and students.About the authorPhilip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside. He teaches and researches in entrepreneurship and decision theory. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (1999) and the FT Corporate Strategy Casebook (2000). (c) Copyright 2002, The HW Wilson Company

Table of Contents
PART 1 INTRODUCTORY THEMESEntrepreneurship in the modern world
1. The nature of entrepreneurship
2. The economic function of the entrepreneur
3. The entrepreneurial personality
4. Types of entrepreneur
5. Researching entrepreneurship
6. The entrepreneurial process
7. The entrepreneurial option
8. Making the move to entrepreneurship
9. The nature of business opportunity 10. Resources in the entrepreneurial venture 11. The entrepreneurial venture and the entrepreneurial organisation 12. The meaning of success

PART 2 CHOOSING A DIRECTION13. Entrepreneurial vision 14. The entrepreneurial mission 15. The strategy for the venture 16. The business plan: an entrepreneurial tool

PART 3 INITIATING THE NEW VENTURE17. The strategic window: identifying and analysing the gap for the new business 18. Seeing the window: scanning for opportunity 19. Locating the window: positioning the new venture 20. Measuring the window: analysing the opportunity 21. Opening the window: gaining commitment 22. Closing the window: sustaining competitiveness 23. Gaining financial support: issues and approaches

PART 4 MANAGING THE GROWTH AND DEVELOPMENT OF THE VENTURE24. The dimensions of business growth 25. Strategies for expansion 26. Organisational growth and development 27. Leadership, power and motivation in the entrepreneurial venture 28. Consolidating the venture 29. The changing role of the entrepreneur in the consolidated organisation Index
(c) Copyright 2002, The HW Wilson Company

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Essex : Pearson Education., 2004

Deskripsi Fisik

xxv, 619 p. : tabs., figs., index ; 27 cm.

Bahasa

English

ISBN/ISSN

0-273-68226-1

Klasifikasi

ABJ/AD Wic

Edisi

-

Subjek

Entrepreneurship
Corporate Strategy
Leadership
Motivation
Corporate planning
Business growth
Expansion

Versi lain/terkait

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