Buku/Printed Material

Consumer behavior

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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

(mheducation.com)

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New York : McGraw-Hill., 2024

Deskripsi Fisik

xxiii, 824 p. : figs., tabs., ills. ; 25 cm.

Bahasa

English

ISBN/ISSN

9781266114762

Klasifikasi

BDB/BAD 79 Mot

Edisi

15th ed.

Subjek

Decision Making
Case Studies
textbook-sm
textbook-mm
Marketing strategy
Market surveys
Consumer behavior

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