Gaya APA

Lodish, L. et al (2001). Entrepreneurial marketing : lessons from Wharton's pioneering MBA course . New York: John Wiley & Sons.

Gaya MLA

Lodish, Leonard. et al. "Entrepreneurial marketing : lessons from Wharton's pioneering MBA course". New York: John Wiley & Sons, 2001. Buku/Printed Material.