Buku/Printed Material

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

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Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segmentation, pricing, publicity, product/service rollout, advertising, raising capital, and building strong brands. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New York : John Wiley & Sons., 2001

Deskripsi Fisik

xvi, 272 p. : figs., app., notes, index ; 24 cm.

Bahasa

English

ISBN/ISSN

0-471-38244-2

Klasifikasi

ABJ/BA Lod

Edisi

-

Subjek

Entrepreneurship
Marketing
Market segmentation

Versi lain/terkait

Lampiran Berkas

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