Buku/Printed Material

Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell

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Business historian Nancy F. Koehn begins Brand New -- her critically acclaimed examination of the means by which six aspiring entrepreneurs created viable and enduring products -- with the story of Josiah Wedgewood, the 18th-century potter whose name, after two centuries, is still synonymous with finely made china. Koehn also considers the achievements of H. J. Heinz (food production), Marshall Field (mass retailing), Estee Lauder (prestige cosmetics), Howard Schultz (speciality coffee), and Michael Dell (personal computers), each of whom succeeded in exploiting the social and economic forces of their day to create goods that commanded the awareness and interest of large number of consumers. (barnesandnoble.com)

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Boston : Harvard Business School Press., 2001

Deskripsi Fisik

469 p. : photos, notes, index ; 24 cm.

Bahasa

English

ISBN/ISSN

1-57851-221-2

Klasifikasi

ABJ/BH 62 Koe

Edisi

-

Subjek

Entrepreneurship
Marketing
Corporate Strategy
Leadership
History
Brand Names
Consumer satisfaction
Bibliography

Versi lain/terkait

Lampiran Berkas

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