Buku/Printed Material
The orange code: how ING direct succeeded by being a rebel with a cause
This book recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.
In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story.
(text cited from www.amazon.com)
Ketersediaan
#
General (General)
AD 363 Kuh
34385
Tersedia
Informasi Detail
- Judul Seri
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- Penerbit
- Hoboken, New Jersey : John Wiley & Sons., 2009
- Deskripsi Fisik
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xvi, 252 p.: index ; 24 cm.
- Bahasa
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English
- ISBN/ISSN
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978-0-470-28723-1
- Klasifikasi
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AD 363 Kuh
- Edisi
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-
- Subjek
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
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Manajemen Keuangan 
Human Resource Management 
Marketing Management 
Operations Management 
Strategic Management