Buku/Printed Material

D2D : dinasaur to dynamo ; how 20 establised companies are winning in the new economy

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Not so long ago, experts told us the world was the dotcoms' oyster. For so-called dinosaurs of the old economy, extinction was only a matter of time.

But now, savvy leaders of long-standing enterprises are fighting back and, increasingly, beating the once world-beating start-ups at their own game. They are leveraging their firms’ traditional strengths - image, reputation, expertise, markets - by applying digital technologies, transforming their organizations, and spurring them to newfound success.

D2D relates the stories - and lessons - of 20 companies that moved from supposedly moribund occupants of the old economy to over-achievers of the new. Here’s how firms such as Bertelsmann have succeeded by confronting and obliterating the stifling constraints of outmoded corporate cultures; how companies including Merck set up their e-businesses as separate operating units, achieving greater profitability in both net-based and traditional lines of business; how supposedly outmoded ’intermediaries’ such as Rosenbluth International have exploited the Web to win more customers and increased market share.(text from the publisher)

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Oxford : Capstone., 2001

Deskripsi Fisik

viii, 232 p. : notes, index ; 24 cm.

Bahasa

English

ISBN/ISSN

1-84112-136-3

Klasifikasi

AD 363 Sta

Edisi

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Subjek

Corporate Strategy
Leadership
Innovation
Case Studies
Technology
Executives
Success
Internet

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