Buku/Printed Material

Mobilizing invisible assets

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This fine book gives a good introduction to why you need to consider the "invisible" resources in an organisation, and how to focus on building them. The text is very readable, and far away from typical american "verboseness" in mega-sized textbooks.
I think this is a textbook that should be read by all business students, to understand more about the issues of resources and assets that go into the Internet economy and brand management.

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

London : Harvard University., 1987

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

0-674-57770-1

Klasifikasi

AD Ita

Edisi

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Subjek

Strategic Management
Corporate Strategy
Strategic planning

Versi lain/terkait

Lampiran Berkas

Komentar

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