Buku/Printed Material

Business war games : how large, small, and new companies can vastly improve their strategies and outmaneuver the competition

---

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.

War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.

Business War Games will show you in steps and practical detail:
* How to decide if war gaming is right for you
* Which decisions call for war gaming
* How to prepare, organize, and run a realistic and inexpensive war game
* How to predict competitor moves with accuracy and little information
* Why you do not need computers, consultants, software, or a PhD in math to do it well
(text cited from www.amazon.com)

---

Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New Jersey : Career Press., 2009

Deskripsi Fisik

223 p.: figs., index ; 22 cm.

Bahasa

English

ISBN/ISSN

978-1601630308

Klasifikasi

AD/ADBE Gil

Edisi

-

Subjek

Decision Making
Strategic planning
Companies
Business Strategy
Business
Business competition

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar