Buku/Printed Material
Corporate strategy : tools for analysis and decision-making
Many companies are not single businesses but a collection of businesses
with one or more levels of corporate management. Written for managers,
advisors and students aspiring to these roles, this book is a guide to
decision-making in the domain of corporate strategy. It arms readers
with research-based tools needed to make good corporate strategy
decisions and to assess the soundness of the corporate strategy
decisions of others. Readers will learn how to do the analysis for
answering questions such as 'Should we pursue an alliance or an
acquisition to grow?', 'How much should we integrate this acquisition?'
and 'Should we divest this business?'. The book draws on the authors'
wealth of research and teaching experience at INSEAD, London Business
School and University College London. A range of learning aids,
including easy-to-comprehend examples, decision templates and FAQs, are
provided in the book and on a rich companion website.
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