Buku/Printed Material

Marketing management

---

Table of contents :

PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT
Defining Marketing for the New Realities
Marketing Planning and Management
PART 2: UNDERSTANDING THE MARKET
Analyzing Consumer Markets
Analyzing Business Markets
Conducting Marketing Research
PART 3: DEVELOPING A VIABLE MARKET STRATEGY
Identifying Market Segments and Target Customers
Crafting a Customer Value Proposition and Positioning
PART 4: DESIGNING VALUE
Designing and Managing Products
Designing and Managing Services
Building Strong Brands
Managing Pricing and Sales Promotions
PART 5: COMMUNICATING VALUE
Managing Marketing Communications
Designing an Integrated Marketing Campaign in the Digital Age
Personal Selling and Direct Marketing
PART 6: DELIVERING VALUE
Designing and Managing Distribution Channels
Managing Retailing
PART 7: MANAGING GROWTH
Driving Growth in Competitive Markets
Developing New Market Offerings
Building Customer Loyalty
Tapping into Global Markets
Environmental, Social, and Governance Issues in Marketing

---

Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Essex : Pearson Education., 2026

Deskripsi Fisik

551 p. : figs., index. ; 28 cm.

Bahasa

English

ISBN/ISSN

9781292462714

Klasifikasi

BA Kot

Edisi

17th ed.

Subjek

Marketing Management
textbook-sm
textbook-mm
Brand Awareness
Communication strategy

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar