Buku/Printed Material

Digital Marketing

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Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you for the digital marketing world. Gain insights into how to assess using generative AI tools in marketing for impact.

Table of contents :

Preface

About the authors

Acknowledgements

Part 1 Digital marketing fundamentals

Introducing digital marketing
Online marketplace analysis: micro-environment
Digital Customer Behaviour
Part 2 Digital marketing strategy development

Digital marketing strategy
Digital branding and the marketing mix
Data-driven relationship marketing using digital platforms
Part 3 Digital marketing: implementation and practice

Delivering the digital customer experience
Campaign planning for digital media
Marketing communications using digital media channels
Evaluation and improvement of digital channel performance
Glossary

Index

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Harlow : Pearson Education., 2025

Deskripsi Fisik

xxvii, 548 p. : figs., tabs., index. ; 27 cm.

Bahasa

English

ISBN/ISSN

9781292738086

Klasifikasi

BA/WR 79 Cha

Edisi

9th ed.

Subjek

Marketing Management
Digital Marketing
textbook-sm

Versi lain/terkait

Lampiran Berkas

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