Buku/Printed Material

The Attention economy : understanding the new currency of business

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The phrase "information overload" had become a commonplace even before the Internet changed the way we think about knowledge distribution. In our newly digital world, where cell phones, palm devices, and email are ubiquitous, the most precious commodity of all is attention. Companies that can't command the attention of their customers and employees will suffer in what Thomas H. Davenport and John C. Beck have named "the attention economy" of the 21st century. Drawing from a globe-spanning research project and grounded in specfics drawn from the struggles of today's corporations, Davenport and Beck's compelling book makes a powerful case for their revolutionary model for measuring and managing human attention, our most valued and personal resource. (barnesandnoble.com)

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Boston : Harvard Business School Press., 2001

Deskripsi Fisik

ix, 255 p. : exh., notes, index ; 24 cm.

Bahasa

English

ISBN/ISSN

1-57851-441-X

Klasifikasi

AD/LQA Dav

Edisi

-

Subjek

Corporate Strategy
Organizational change
Knowledge Management
Information technology
Management information systems
Business economics

Versi lain/terkait

Lampiran Berkas

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