Buku/Printed Material

Gaining and sustaining competitive advantage

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This book contains a summarization and integration the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Within each chapter, current thinking and research is incorporated in the discussion. Each chapter reflects the latest developments in strategic management research. The content of this book is divided into three parts :
- Part I presents an integrated view of the field of strategic management. The first five chapters develop a framework that is then used as an organizing framework for the rest of the chapters. This framework recognizes that understanding threats and opportunities in a firm’s competitive environment and understanding the competitive implications of a firm’s organizational strengths and weaknesses are both important in strategy formulation and implementation.
- Part II includes cost leadership, product differentiation, tacit collusion, and strategic alliances
- Part III includes vertical integration, diversification, mergers and acquisitions, and global strategies.
These two last parts discuss how these strategic options help neutralize environmental threats and exploit environmental opportunities in connection with a discussion of how organizational strengths and weaknesses affect the ability of firms pursuing these strategies to gain sustained competitive advantages.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Reading Massachusetts : Addison Wesley., 1997

Deskripsi Fisik

xxi, 570 p. : refs., tabs., index ; 24 cm.

Bahasa

English

ISBN/ISSN

0-201-51285-8

Klasifikasi

ADBE/JHE Bar

Edisi

-

Subjek

Strategic Management
Corporate Strategy
Strategic planning
Competition
Industrial management

Versi lain/terkait

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