Gaya APA
Clow, K, E., Baack, D. (2021).
Integrated advertising, promotion, and marketing communications (9th ed.).
Boston:
Pearson Education.
Gaya MLA
Clow, Kenneth, E.., Baack, Donald.
"Integrated advertising, promotion, and marketing communications".
9th ed.
Boston:
Pearson Education,
2021.
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