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Integrated advertising, promotion, and marketing communications

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Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

Boston : Pearson Education., 2021

Deskripsi Fisik

ebook, 471p

Bahasa

English

ISBN/ISSN

9781292421292

Klasifikasi

BA/MA Clo

Edisi

9th ed.

Subjek

Marketing Management
Advertising
Marketing communication

Versi lain/terkait

Lampiran Berkas

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