Buku/Printed Material

Creative strategy generation : using passion and creativity to compose business strategies that inspire action and growth

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Learn how to compose truly original strategies by applying a proven creative process. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented ideas. However, in order to develop a truly great strategy, you must learn how to tap into your own instincts, intuition, and original ideas to connect with people in ways that have never been thought of before. In short, you need to learn how to be more creative.
Written by a successful business leader, corporate facilitator, and part-time musical composer, Creative Strategy Generation is a step-by-step guide to creating successful business strategies by learning how to apply a creative process to classic strategic theories.
Its lessons are aimed squarely at the thousands of strategic practitioners who are tasked with developing product, portfolio, and market-level strategic plans for their organizations. Drawing upon examples from real-life business situations, and coupled with clever musical and artistic analogies, 
Creative Strategy Generation is sure to provide not only a proven framework for developing business strategies, but also a new way to think about the entire strategic process

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Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New York : McGraw-Hill., 2015

Deskripsi Fisik

xv, 252 p. : figs., index. ; 24 cm.

Bahasa

English

ISBN/ISSN

978-0071850117

Klasifikasi

ADBE/LXMG Cap

Edisi

-

Subjek

Strategic Management
Strategic planning
Creativity
Business development

Versi lain/terkait

Lampiran Berkas

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