Buku/Printed Material

Managing services : using technology to create value

---

"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.

---

Ketersediaan

Informasi Detail

Judul Seri

-

Penerbit

New York : McGraw-Hill., 2003

Deskripsi Fisik

xvii, 443 p. : tabs. ; 23 cm.

Bahasa

English

ISBN/ISSN

9780071194770

Klasifikasi

KW Dav

Edisi

-

Subjek

Customer relations
Innovation
Managing services
Technological innovations
Value analysis

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar