Buku/Printed Material

Market your way to growth : 8 ways to win

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If you think that companies can't grow in a low-growth economy, Market Your Way to Growth will change your mind. Most companies anchor their growth plans in one or two strategies, often adopted before the world became so globalized and technologically-advanced. Companies now need to examine all eight strategies that might promise fresh growth. Is your company innovative? Is your brand as strong as it could be? Are your customers satisfied and loyal? Are you able to wrest share from competitors? Have you moved into China, Brazil, or some higher growth markets? Have you done acquisitions and built new alliances? Have you been winning new customers by showing your deeply felt values? Have you partnered with governments and NGOs on new projects? See what dozens of other companies are doing to achieve higher growth in a low-growth world economy or industry.

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Ketersediaan

Informasi Detail

Judul Seri

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Penerbit

Hoboken, New Jersey : John Wiley., 2013

Deskripsi Fisik

xxvii, 212 p. : notes,l index ; 24 cm.

Bahasa

English

ISBN/ISSN

978-1-118-49640-4

Klasifikasi

BA Kot

Edisi

-

Subjek

Marketing
Innovation
Growth
New products

Versi lain/terkait

Lampiran Berkas

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